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Discount codes let you run launches, seasonal sales, and partner promos. Customers enter a code at Stripe Checkout and see the reduced price before they pay.
You need an active Stripe connection before discount codes work at checkout.

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Create a discount code

1

Open Discounts

In the dashboard sidebar, go to Discounts.
2

Create a new code

Click to add a new discount code. Choose a code customers will type at checkout (for example LAUNCH20).
3

Set the discount

Pick Percentage off or Fixed amount off, then enter the value. Optionally limit which products the code applies to.
4

Set rules (optional)

You can cap total redemptions, set an expiry date, or configure duration for subscription discounts.
5

Save

Save the code. It’s active immediately for eligible products.

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How customers use codes

During Stripe Checkout, customers enter your code in the promotion field. Stripe validates the code and applies the discount to the order total before payment.

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Manage existing codes

From the Discounts list you can:
  • Edit — Change limits, expiry, or which products qualify
  • Deactivate — Stop new redemptions without deleting history
Share codes in your email list, social posts, or product pages. Short, memorable codes (SUMMER25) convert better than long random strings.

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